Brand is defined as an identifying symbol, words, or mark that distinguishes a product or
company from its competitors. Brand building means enhancing a brand's equity directly
through advertising campaigns, promotions, event sponsorship etc.
How do you build a brand in online world ?
Brand building in the Internet starts with a professional website that successfully communicates
your value proposition through meaningful graphics, logo, content etc. However, expecting customers
to find you all on their own is naive and impractical - you have to make the job of finding your
website pretty easy through online promotion.
Successful online promotion translates into a push strategy that extends your brand beyond the borders
of your URL. Potential customers will look for your brand on blogs, on Facebook, on YouTube and on Twitter.
They will Google your products to find reviews from past clients and customers. In fact, they will
probably rely more on outside information than on the material available on you website.
Successful online promotion makes your brand visible through banners, search engines, blogs, social
networks, tweets, digital PR etc. so that potential customers can see the brand everywhere and visit your website.
The process takes time - building a lasting brand does not take place over night.
How Infobanc Helps You Establish Your Brand
infobanc offers a professional website based on latest technology - the first step in establishing your brand.
This will be your identity in the World Wide Web, 24x7 office that never sleeps. Business through Internet is
an up-hill task without web-site. Its hard for buyers to trust an anonymous e-mail where significant amount of
money is involved. You must leave a mark for your customers to check your background and satisfy themselves as
trust is the bedrock of any business relationship. Web-site is the first step in establishing your identity in the web.
Having a web-site is good to satisfy your customer about your identity but not good enough to attract new ones.
The first step in your promotion strategy will be to register your website at various b2b portals as buyers are
more likely to search b2b portals for suppliers. Membership of infobanc means automatic registration in 50+
industry portals apart from infobanc.com (receives over 2 million page views every month).
is perhaps the most useful channel for being visible in online world and attracting new customers to your web-site.
Infobanc ensures that your web-site is well promoted in search engines through SEO, listing in vertical portals,
multiple backlinks etc.
hosted at b2b Portals is very useful as large number of potential customers visit such portals daily.
Create your online catalog at infobanc.com - your products will automatically listed in products section
of infobanc.com giving your brand more visibility.
in B2B portals is another useful way of attracting quality customers. Post unlimited buy/sell/biz messages
at infobanc.com with images - push up your online visibility at no extra cost.
Order our Special Online Package for maximum visibility
Infobanc offers special package for online promotion through social networking, blog posting, YouTube submission of
videos etc. Please contact us for more information (special promotion package is not part of membership sevice - to be charged extra).